The dry spring months certainly made this year one of the busiest for problem wasp nests up and down the country, with some Kerminators making their way as far north as Inverness (and even a remote island at the most westerly point of the outer Hebrides!). Demand for Kerminators was so high during the second half of July we found ourselves having to restock much earlier than anticipated; at one point setting up a waiting list for eager customers during the days when stock levels were at their most critical. Golf courses, estate agents, whiskey distilleries, dairy farms, window cleaning and constructions companies, caravan parks, hotels and holiday cottages all featured in a growing Kerminator® customer list of UK based private home and business owners. 5* Trustpilot reviews came in thick and fast, with the majority of customers keen to share the specifics of their experience using the lance, amongst the many shining one liners. One customer was even inspired to write a poem to express his satisfaction:
Puff the Magic Dragon, sprayed into the air,
That’s all it really needed—those wasps didn’t care.
Nestled in the rooftop, buzzing with their pride,
Came the Kerminator, and they had nowhere to hide.
A hiss, a cloud, a sudden hush—no sting, no fight, no jest,
The mighty tool of justice wiped out the wicked nest.
No more angry dive-bombs, no hum of winged unrest,
Just peace restored and silence—the Kerminator’s best.
Having been named a 2025 finalist in two categories at the DIY Week Awards earlier in the year, and most recently the winner of an SME News Southern Enterprise Award for ‘Most Innovative Pest Control Tool 2025’, it has certainly been a great year for the Kerminator®. So as the autumn nights draw in and the 2025 UK wasp season draws to a close (with the occasional Kerminator® still making its way out the door), we are entering much calmer phase in the Kerminator® calendar so it is the perfect time to reflect on all we have achieved so far and learnt along the way. As we look at how we further develop and grow as a company dedicated to finding better targeted and more environmentally conscious pest control solutions, I remembered that despite being preoccupied with the (at times, frenzied) summer sales, I was thrilled to be given the opportunity to chat with DIY Week editor, Neil Mead back in July about the success of the Kerminator® and our plans for the future. Rereading this article, and my answer to one of Neil’s questions in particular, I am reminded of the importance of never losing sight of who our target audience is and why they invest in our brand. Remaining true to our values and promises has helped build customer loyalty and growing brand advocacy, and this will remain central to our thought process as we consider the many ways we now move forward.
Follow the link and head to page 17 and 18 to read the interview: https://share.google/xehWWtIBfV9SGhzcJ